Level
intermediate
Modules
5
Runtime
118
minutes
Price
Free
Credential
Planned
paused until exams ship
Peer review
No
Outcomes
- Segment prompt cohorts by topic, intent, engine, and funnel stage
- Explain competitor share of voice and cited-source gaps
- Use confidence bands and variance notes in stakeholder reporting
Deliverables
- AI visibility scorecard
- competitor gap memo
- methodology footnotes
Modules
- 1Prompt cohort designChoose prompts that reflect demand, buyer language, and business risk.18 min · video
- 2Source and citation readingSeparate owned-page gaps from third-party authority gaps.20 min · lab
- 3Competitor share of voiceCompare brand mentions, sentiment, answer position, and topic coverage.22 min · worksheet
- 4Confidence, variance, and caveatsUse sample size and overlap signals to avoid false precision.20 min · video
- 5Analyst examBuild a measured report from a sample AI visibility data set.38 min · quiz
Exam and badge (planned)
Graded exams are not yet available — module completion is self-tracked and no certificate is currently issued. Figures below describe the planned exam.
Planned questions
62
Validity
12
months
Labs
1
Quizzes
1
Badge: Certified AI Visibility Analyst
Evidence checklist
- Source and citation reading
- Competitor share of voice
- competitor visibility report with confidence notes
- AI visibility scorecard
- competitor gap memo
Downloadables
AI visibility scorecard worksheetcompetitor gap memo worksheetmethodology footnotes worksheetproduct surface checklist
Product surfaces
/ai-visibility/ai-visibility/evidence/topic-health/benchmarks
Competitive benchmark
Ahrefs Brand RadarSemrush AI Visibility ToolkitPeec dashboards